SRO America is proud to welcome Crown Coins Casino as the title sponsor for the highly anticipated GT World Challenge America powered by AWS race weekend at Road America. The event, officially branded the Crown Coins Casino GT World at Road America, is set to take place from August 15th to 17th and will feature over 100 race cars across six different competitive series.
This new partnership unites two passionate and rapidly growing communities: motorsports and interactive entertainment and gaming. With a shared vision for innovation and engagement, these groups aim to create and foster unforgettable experiences. This collaborative relationship represents a convergence and crossover of sectors that are constantly finding fresh ways for fans to connect, compete, and celebrate the thrills of GT racing.
"Crown Coins Casino was built for moments like this—where fans, games, and adrenaline collide,” said Ben Joffer, CEO of Crown Coins Casino. “Our partnership with SRO America celebrates that edge where digital excitement meets real-world racing. With Crown Coins GT World launching trackside, we’re not just letting fans play—we’re inviting them to be part of the action. One lucky fan will win a real hot lap in a GT race car, and everyone who stops by our booth gets a taste of the energy and fun we bring to the game. Just like in Crown Coins Casino we’re here to play, celebrate, and take it to the next level.”
Crown Coins Casino will launch their latest digital game, Crown Coins GT World, at the National Park of Speed with an immersive activation designed to bring fans closer to the racing action than ever before and take them to the next level.
The Crown Coins Casino activation will include exclusive giveaways, interactive games, limited-edition swag, and on-site appearances from dozens of popular digital influencers. The weekend will mark the debut of Crown Coins GT World, an innovative entertainment game that will further enhance the GT race weekend fan experience.
Furthermore, the partnership will extend into the season finale at the Indianapolis Motor Speedway with a major Crown Coins Casino presence at the coveted Indianapolis 8 Hour, underscoring the long-term vision and investment in engaging with motorsports audiences across key championship events while highlighting a global racing presence.
“We’re thrilled to partner with Crown Coins Casino for this exciting new chapter,” said Greg Gill, President and CEO of SRO America. “Their commitment to creating interactive fan-first experiences aligns perfectly with our mission to deliver world-class motorsport entertainment. We are always seeking new ways to determine how we can better connect with our audience, and this is an exceptional avenue to be exploring together.”
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To join in on the action and experience this exciting new partnership firsthand, get your tickets to Road America now!